WHY YOU SHOULD HAVE A WEBSITE IF YOU ARE A FREELANCER
There are many reasons as to why you should have a website if you are a freelancer, including the fact it increases your professionalism, showcases your services. and increases your visibility, to name but a few! But most importantly it is going to help you get more clients. Here I deep dive into 8 reasons why you should have a website if you are a freelancer:
Professionalism: Having a website gives you a professional online presence, which is crucial for establishing credibility and trust with potential clients. It shows that you take your work seriously and have invested in your brand.
Showcase Portfolio: Your website serves as a centralised hub where you can showcase your work, projects, and accomplishments. This allows potential clients to see examples of your expertise and the quality of your work.
Control over Branding: With your own website, you have full control over your branding, design, and messaging. This allows you to tailor your website to reflect your unique style and personality, helping you stand out from competitors.
Marketing and Promotion: Your website acts as a powerful marketing tool, allowing you to promote your services, skills, and expertise to a global audience. You can use your website to attract new clients, generate leads, and grow your business.
Accessibility: Unlike social media platforms or freelance marketplaces, where your content is subject to their algorithms and policies, your website is under your control. This means that potential clients can easily find and contact you without any intermediaries.
Builds Trust and Credibility: A well-designed website with testimonials, client reviews, and case studies can help build trust and credibility with potential clients. It provides social proof of your skills and reliability, making clients more likely to hire you.
Increases Visibility: Having a website improves your online visibility and discoverability. By optimizing your website for search engines (SEO), you can increase your chances of appearing in relevant search results when potential clients are looking for freelancers in your niche.
Facilitates Communication: Your website can serve as a communication hub where clients can learn more about your services, pricing, and availability. You can also include contact forms or chatbots to make it easy for clients to reach out to you.
Overall, having a website as a freelancer is essential for establishing your online presence, showcasing your skills, attracting clients, and growing your business. It's a valuable investment that can pay off in terms of increased visibility, credibility, and opportunities. Creating a simple website doesn’t have to break your bank either, nor do you have to be some fancy coder! I created my website using a customisable template on Squarespace and it was pretty easy once I got the hang of it. There are lots of platforms to choose from too, including Wix, IONOS and more.